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The creative economy is at the crossroads of arts, culture, business, and technology. Adriapol Institute sees a transition to new forms of cultural and creative industries. Cultural and creative sectors are considered precursors of new dynamic forms of economic activity. As society moves from an industrial society to an intellectual society, the creative approach to solving tasks is becoming an important competitive factor. The theatre, visual arts, cinema, TV, radio, music, publishing business, computer games, new media, architecture, fashion, and advertising are all part of the cultural and creative industries. Also, the creative division includes advertising campaigns, graphic design, website development, writing, marketing, and product design.

A creative city is a place that fosters and encourages creativity, innovation, and artistic expression. Is a city that values its artists and cultural industries and recognizes the important role they play in the city’s economic, social, and cultural development. In a creative city, there are various industries that are focused on producing and promoting creative works. These can include the music industry, film and television production, advertising and marketing, design and architecture, fashion, and publishing. These industries also have many artists and creative professionals who call a creative city home. These individuals may be musicians, visual artists, writers, actors, dancers, or any other type of artist.  Audiences are an important part of a creative city as well. A city’s residents, visitors, and tourists are all potential consumers of its creative products and experiences. They attend concerts, visit museums, go to the theater, and participate in other cultural events and activities.

Partnerships are needed to improve working conditions and support transitions to formality. The quintuple helix approach can play an important role in helping regions develop by mobilizing skills and investment within the region. Supporting investments that require skills gained through the universities ensures an increase in formal employment. The policy supports for local job creation will require robust cross-sector coordination at the local level. Local and regional contexts are the settings where “coalitions of purpose” can be effectively built across the public, private, and not-for-profit sectors, with local actors often building long-term relationships with each other.

The creative economy is an evolutionary concept that is based on the interaction between human creativity, ideas and intellectual property, knowledge, and technology. The creative industry is developed on culture and uses an individual’s creativity, skill, and talent for job and wealth creation through the generation and exploitation of intellectual property. Combined programs should be compiled between ITC’s and creative industries to target the sectors of artisanal products, visual arts, and music in developing and transition economies by adding the entrepreneurial dimension and providing technical assistance to promote trade opportunities and develop producers’ export capabilities.

A creative community is a group of people who share a common interest in creativity, art, and culture. These communities are often centered around a specific geographic location, such as a neighborhood, city, or region, and they can be made up of artists, musicians, writers, designers, and other creative professionals. Lifestyle is an important aspect of a creative community, as members often prioritize creative pursuits and cultural experiences in their daily lives. Cultural events are also a vital part of a creative community. These may include music festivals, art exhibitions, theater performances, and other cultural gatherings. These events provide opportunities for members to showcase their work, collaborate with others and engage with a wider audience. Given that culture is fundamental to the realization of human aspirations, it is argued that cultural diversity will be an important factor in promoting economic, social, and cultural development.

Creative people are individuals who possess the ability to generate original and innovative ideas and have a talent for creative expression in various fields. Creative makers are individuals who have the technical skills to turn their ideas into tangible objects or experiences. They may be artists, craftsmen, builders, or designers who are skilled in a particular craft or medium. Professional skills are also important for creative people, especially those who want to make a living from their creative work. These skills include business management, marketing, communication, and project management. Creative professionals need to be able to promote their work, negotiate contracts, and manage their finances effectively.